Blog
Commercial Packaging Design: 3 Common Pitfalls That You Must Avoid
What’s the first drink that comes to your mind when you hear the words ‘fizzy drink’ and ‘red’? If it’s Coke, give yourself 10 points!If one removes the logo of Nutella and shows you the empty jar, would you still be able to recognize the brand? We are sure you can!Both these brands have highly distinctive packaging that not only makes them more recognizable but also adds to the recall value of the product. In a world full of chocolate boxes, Toblerone stands tall and proud with its unique and
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2nd Apr 2020
Eliminate Your Packaging Issues with Vented Liners
Packaging is as important to a product as its price, tangible features, and other features. You can’t expect a moisturizer to sell if it constantly leaks inside makeup pouches—no matter how effective it is. There is no secret recipe for the ideal packaging standards that you must follow. All it demands to be is aesthetically appealing, functional, and free of failures!What are the common packaging failures?You can neither compromise on the functionality nor on the aesthetic, or else the packagi
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2nd Apr 2020
Why Should I Move Away from Petroleum-Based Plastic Packaging?
When we go grocery shipping, almost everything we buy comes in a plastic container – the water, the milk, the candy, the fruits, and the veggies. In fact, our environment is dominated by plastic. According to EPA estimates, 14.7 million tons of plastic containers and packaging is generated on a yearly basis. So why do we have this fixation with plastic packaging? Well, it’s just convenient. However, this convenience comes at the cost of significant damage to the environment and negative effects
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2nd Apr 2020
Food Packaging: The Evolution of Metal Cans
Since the use of the first metal packaging, the food industry has gone through several changes in history. The driving force behind using metal for the commercialization of food products was industrialization. Since the Industrial Revolution, there have been various key turning points that have led to the increased demand for packaging made from aluminum and other metals today. Industrial Packaging Methods in Early TimesAfter the French and American revolutions, packaging methods started to bec
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26th Sep 2019
All You Need to Know About Food Packaging
The packaging of any product speaks a lot about a brand, especially if it’s a food productRegardless of the quality of your food product, if the packaging looks sloppy, unattractive and above all—unhealthy—no customer will purchase it. And this isn’t only limited to big brands and packaged food products in retail stores; it’s equally applicable to small scale and large-scale restaurants. Owners of smaller restaurants often overlook that fact that poor packaging can sabotage their business. In th
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24th Sep 2019