Blog
3 Common Packaging Design Mistakes You Don’t Want to Make
In a time when cancel culture is prevalent and anything that makes its way to the internet is permanent, all it takes is one mistake for your business to be blacklisted by consumers. Especially when it comes to packaging design, something as small as mislabeling a product can cause a backlash.Case in point, Tropicana’s 2009 attempt at redesigning their packaging was not only met with a negative response, but it pretty much caused an uproar among consumers, who complained that the new packaging
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2nd Apr 2020
Packaging Design Essentials: Choosing the Right Font
You don’t have to be a master graphic designer to know that when it comes to package design, every single element matters, including the font. As one of the main identifiers of any brand, typography has the power to make or break your marketing campaign.Take the utter unpopularity of Comic Sans as an example. Immature, fatuous, silly, juvenile—that’s all people see when someone uses it. And even if you choose something drastically different, and perhaps even unique, like Papyrus, the response c
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2nd Apr 2020
Packaging Science: How Ultraviolet Glass Jars Work
Ultraviolet glass jars are the latest addition to the packaging world. Strong and surprisingly heavy, you can mostly find them at premium supermarkets and grocery shops, where they are used to store herbs and other food products. Lately, some businesses have also started using them for packaging cosmetics, but their use in the space remains fairly limited. Ultraviolet glass jars have a blueish tint. In pictures, however, you’ll see them completely black. The glass on them is nice and thick.So w
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2nd Apr 2020
Designing Metal Packaging for Your Product
There’s more to designing the packaging for a metal tin than just
finding the right supplier to buy it from! In this post, we have the
lowdown on everything you need to know about coming up with the final
design for your metal packaging!Why Design Matters for Metal PackagingLow-cost, eco-friendly and recyclable—not to mention safe if you’re selling a perishable product—metal packaging is the best choice if you’re working on a budget, but want to make a good impression on your consumer bas
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2nd Apr 2020
Learning about Amber vs. Ultraviolet Glass Bottles
To the average consumer, the difference between amber bottles and darker ultraviolet bottles might have more to do with aesthetics than anything else.However, when you get into the science of it, you realize how both have specific qualities that make them a great option for storing products that are perishable.Learning about UV vs. Amber Colored BottlesEach color of light has a different frequency. Some forms of light are detrimental to human health, but can actually be useful in other instance
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2nd Apr 2020