3 Common Packaging Errors Businesses Make

Imagine this: you’ve spent countless hours perfecting your first product, you’ve received your first order, and the shipment has been taken care of. The product reached the customer on time and the customer is satisfied with the product. However, you never hear from the customer again.

No new orders, or even a minor complaint or feedback from customers? What could’ve gone wrong?

And you realize, maybe it’s the packaging! You’ve unraveled the mystery by a mere comparison with your competitor. And your packaging seems inferior.

Hopefully, you realize that your packaging is just as important as the product inside it. Here are three common mistakes businesses make with packaging.

Not packaging to your full potential

Some businesses refrain from using excess material on their packaging. It doesn’t have to be expensive, but it should help your customer recognize it once it’s at their doorstep or on the shelves.

Over packaging

Over-packaging is not beneficial for your business. Unnecessary material, which in return increases the overall weight of the product, which results in increasing the cost of logistics—a cost that you pass on to your customers.

Avoid this by optimizing your packaging, using only material required to keep your product safe and secure during shipping, regardless of the medium of shipment.

Under packaging

The opposite of over-packaging; businesses use the bare minimum material for packaging their product.

Unlike over packaging, under-packaging takes a massive toll on your business in the long run. Under-packaging doesn’t only result in the loss of valuable goods, but also compromises the quality of the product being shipped. This leads to heavy losses, with the businesses having to reimburse customers and having to adjust their books for damaged goods.

Many businesses today consider packaging just for the sake of it; they don’t tend to give it the importance it deserves. You have to be invested in the packaging of the product, just as much on the product.

If you need help finding the right packaging for your product, we at PremiumVials can help with our catalog ranging from shipping boxes to concentrate jars. Our other products also include amber spray bottles and deep metal tins.

Contact us at 888-545-3117.