How These Brands Adopted Holistic Packaging Designs

Remember Chobani? The American diary processor gained a lot of popularity when it was first launched in 2007.

In addition to being a unique product, Chobani was also known for its distinctive packaging. The colorful designs have been a hit with audiences that have been consuming the product ever since.

Packaging and Brand Identity

Packaging is an essential part of brand identity. It’s a visual representation of a brand’s features and directly affects the customer’s perception of the product.

It’s what separates a brand from the competitors; therefore, it shouldn’t be taken lightly. Let’s now look at some examples of famous brands which adopted holistic packaging designs:

Chobani’s Flip Tops

Chobani initially struggled to make a place in the market because it was launched as a health product. For many people yoghurt just wasn’t as appealing an option as ice cream.

However, with the introduction of flip tops packaging, the company managed to get the right amount of consumer attention. The package allows customers to flip the separate packaging and mix ingredients like chocolate nibs in the yoghurt directly.

Since the packaging managed to create the perfect combination of flexibility and convenience, it was an instant hit with customers looking for easy to carry snacks.

Pop Corn

General Mills first introduced pop corn bags back in 1981. It was a revolutionary idea back in the day and changed the way in which we consume pop corn.

What made it especially convenient was that you no longer needed to carry a bowl around to eat pop corn. Instead, you could eat straight out of the bag.

Steamables

Modern consumers are more health conscious. In order to cash in on the demand, Con-Agra foods launched steamable bags, which didn’t need complicated or complex equipment. Naturally, health conscious people loved the idea.

Do you want to establish a strong brand? We can help. We offer a wide range of flexible packaging solutions, which include pop-top and Boston round bottles.

We also offer other solutions, which include cobalt blue glass jars. For further information contact us at 888-545-3117 or visit our website.