3 Ways to stand out with Your Beauty Packaging

A beauty brand is far more than an assortment of moisturizers, cleansers, and toners. It’s someone’s self-esteem, personality, and lifestyle. In short, it’s an important component of their daily regimen that they love. As a manufacturer, it is your job to add the right consumer appeal that makes the product more personalized and helps the end user relate to the brand!

How is this possible?

a.The right fragrances, textures, and pigmentation

b.The right set of functional benefits

c.Good value for money

d.Brand elements that they can connect to

And of course,

e.The right packaging!

Packaging is to beauty products, what the right presentation is to restaurant food—it makes all the difference! Here are some tips to help you stand out:

Include some transparency

The physical appearance of beauty products plays a key role in developing the consumer perception about them. Special grains of vitamins or small peels of orange skin assure them that the product is made up of actual natural ingredients. If a cleanser is good for hydration, a blue-colored cleanser would look more appealing, since we naturally assume that water is blue.

To make these special features and components visible, the package must be transparent enough. If a customer has sensitive skin and they go home to find out that the lotion has small granules, they might never buy from your store again. Similarly, if the product promises strawberry essence and the lotion doesn’t even look pink, they’ll feel deceived.

Transparent packaging not only gives your consumer a clear view of the product’s appearance but also makes the SKU look fancier. It adds to the visual appeal. On a shelf of opaque bottles that look dull and boring, a transparent bottle that shows off the glistening shades of pinks and blues will stand out.

Make it portable

Beauty products are an essential part of one’s lifestyle. If someone considers their hydrating moisturizer a holy grail, they would want to take them along on work trips, camping, touring, and even to the office. Someone with dry skin, who needs to moisturize their face every now and then, would prefer a bottle that they can carry along. This is why cosmetic products should never be too heavy or bulky. They should be just the right size to fit a lady’s handbag or makeup bag. This not only adds to the convenience of using the product but also to the usability of the product.

In addition, it’s also important to make sure that the bottle is spill-proof. No one would buy a lotion if it easily spills over and creates a mess in their expensive makeup bags. Make sure there is no risk of breaking and the top is no-spill.

Make it reusable

This is a great way to make sure your brand stays with a consumer even when they’re done using it. Many people like using old scrub jars to store creams, gels, and lotions. They do this to either make the most out of their investment or because they’re environmentally conscious. This way, your product continues to provide value to the end-user for a much longer time. This is always an added bonus if you want your brand to stay relevant to the customer.

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