Educational Packaging: How Packaging Helps People Make Educated Consumer Decisions

We can’t tell you how many times customers have gone to the store knowing exactly which ingredients they want in the product they want to purchase. This is because consumers are actively seeking out more information about the products and services they’re interested in buying. In the business world, buying and selling is no longer done simply by taking the seller’s word at its face value. Since consumers have information readily available to them, they desire products that they can easily look into.

A study suggests that approximately 73 million people in the United States are millennials; which means that easy access to smartphones, social media and the internet has given them enough information to not fall for cheesy taglines anymore. The goal for marketers, then, should be to introduce educational packaging for products.

What is educational packaging?

Unlike traditional packaging, educational packaging makes use of information to convince customers to buy a product. By adding information about the ingredients or the benefits of those ingredients on the packaging itself, the brand enables consumers to make an informed decision about the product they’re buying. Another purpose behind this strategy is to offer further insight or create awareness about a niche in the market or a cause that your brand stands for.

How much information is good information?

When a packaging contains a lot of colors, texts or fonts, it’s likely that the consumer will find the packaging too complex. Similarly, an overflow of information on the packaging will bore the consumer, causing them to put the product back on the shelf. A practice like this defeats the purpose of educational packaging.

Just like simple and minimalist designs can catch the eye of the consumer, succinct and valuable information on your packaging will keep the consumer engaged enough to generate demand for your product.

What are the benefits?

Human beings are inclined to trust people that are honest and transparent. Similarly, when brands enable the consumer to make an informed decision about a product, a relationship of trust is built between the consumer and the brand. Once this relationship is established, it’s probable that you now have a loyal advocate for your product.

Now that marketers are aware that they can no longer use tacky methods to broaden their consumer base, it’s time they find new ways to increase their revenues. Educational packaging is the need of the hour, and you need to jump on that bandwagon before you’re left behind.

Check out Premium Vials’ extensive collection of wholesale packaging solutions that are ideal for the new shift toward educational packaging. Shop our clear glass jars, pre-roll tubes, barrier bags, and much more today!