A couple of years ago, design was limited to a handful of basic templates. Fast forward to today and you’ll find that the well-known statement, “The only limit is your imagination” holds true more than ever.

A packaging design says a lot about your product. Not only does it get your product noticed, it also communicates almost instantaneously the information about its contents. 

If you think that prospective buyers might be more interested in reading about your company’s history, then you are sadly mistaken. Shoppers don’t have all day! 

In fact, if your design is not even remotely easy to discern among several other similar products, it’s highly likely that it goes unnoticed. What’s the catch here, you ask? Think of a packaging design that is both minimal and eye-catching.

With the right look and features, your product is sure to get some eyeballs as well as keep your consumers happy about their purchase.

Well, the bad news is: consumers are fickle-minded and the competition gets tougher every day.

The good news, however, is you may consider following these tips to create a strong brand identity with a unique product packaging design.

Protect your product and its utility.

As a brand, you are always trying to go all-out to get consumers buy your product. However, it is as important to make sure that your product never loses its appeal at any stage of the buyer’s journey.

There are a number of ways you can protect it all along the way — from where it is manufactured to where it is consumed.

To start with, understand what circumstances products can face while being shipped differently to various parts of the world. For instance, for your e-commerce customers, you might add a heat seal liner which will in turn, add value to your product and its packaging.

Next, imagine how your product will garner initial interest and land into consumer’s hands. Let’s say, you are selling a product in a handy trigger sprayer to facilitate on-the-spot-dispensing. At this point, you should ensure that both the container and nozzle are customized for maximum ease of use and packaged properly for hassle-free shipping.

In short, you should always aim at the long-last appeal and full functionality of your product and its packaging design.

Give your brand a modern and relevant look.

Without question, packaging goes hand in hand with brand-identity-building marketing techniques.

Ensure that your product packaging adopts the latest and greatest technological advances, and is in sync with marketing strategies such as product supersizing and e-commerce sales.

Offer the options that consumers need.

Part of the process of raising brand awareness involves demonstrating how in tune your brand goals are with the needs of your target audience. On various occasions, this might call for major changes that are perceptive to growing trends. Sometimes this may require minor adjustments to your design in order to catch the attention of the ideal customer base. Above all else, remember that convenience is the key to appealing modern-day consumers.

If you’re a food business, a great example could be small packages with a single-serving option. Not only are they trendy, they also appeal to key consumer groups, mainly millennials and seniors, who lead convenience-driven lifestyles.

We know that finding the best packaging design for your product can be quite daunting. But there are many reasons for you to look for the attractive and functional packaging your consumers want.

A worldwide supplier of storage and packaging products, Premium Vials offers countless possibilities of a great package design at reasonable prices. They stock and supply glass, plastic and metal containers and packaging products to businesses and individuals around the world. From amber glass jars and graduated droppers to metal tins and barrier bags, Premium Vials has you covered!

Select your preferred packaging design from their varied collection and place an order now!