What Kind of Lip Balm Packaging Makes For a Handy Product?

If you ask a woman what she carries in her handbag every day, she’ll surely say that a lip balm is in there somewhere. It’s important to have a lip balm on you wherever you go because you never know when your lips become dry or chapped and need to be moisturized.

Interestingly enough, lip balms are not just essential for ladies who maintain their beauty routine and carry a traveling makeup pouch. They’re as dear to women who feel confident in their skin even without heavy makeup. Moreover, men also favor this self-care product because the cold spares no one.

Since lip balms are high in demand, it’s important that we package them for functionality, aesthetics and convenience.

Packaging Preferences

Lip balms can be packaged in various kinds of containers, depending on the brand strategies and product type. However, since we’ve already established that they need to be easily accessible, we can narrow down our options accordingly.

You must have seen store shelves lined with different variants of lip balms. They’re available in sticks, traditional jars, modern jar designs, and pop jars. Buyers have shown their preference for lip balms that are available in stick forms or in the form of easy to carry and compact jars.

Their main reason for the popularity of stick balms was that it’s convenient and hygienic to use, lightweight and hence portable and convenient to apply due to its simple design. They had also shown a keen interest in modern jars for their trendy appeal.

It has been noted that buyers don’t prefer packaging that brings the product in contact with any other part of the body, such as their hands. Since this makes it difficult to apply and also compromises on hygiene, users prefer containers that can assist direct application on the lips.

Other Factors That Affect Buyer’s Decision

Trendiness

While convenience and hygiene are the founding reasons for the selection of lip balms, people also like to carry something that suits their style. This is why they look for a “fun factor” in lip balms that combines trendiness with functionality. Visual appeal has been noted to outrank portability and cleanliness.

Intuitiveness

When it comes to supplying lip balms that are packaged to prevent contamination, traditional sticks are not the only solution. Buyers prefer innovation in design. Because it goes on to show that the manufacturer went the extra mile to assess their concerns and accommodate their needs. This never fails to win them over.

Portability

When it comes to portability, size is not the only concern. In fact, because of their small size, lip balms usually get misplaced easily. To make them more practically portable, it would help to have safety features like a hook or stick-on on the packaging to lock it in with other essentials, such as car keys.

If you’re looking for a wholesale seller of cosmetic packaging and other containers, we can help. Our blue containers for lip balms are popular among buyers! Order away.