A Peek Inside the Surprising World of Medical Cannabis Labels

The global cannabis industry has grown at an unprecedented rate over the past decade with studies estimating that the market is currently valued at over USD $340 billion. That’s an astounding figure for an industry that was considered taboo just a couple of decades ago. Consumers have now begun to realize the various benefits of medical marijuana, which is it is increasingly high demand.

However, one aspect of medical cannabis that has come under great scrutiny is with regard to its labeling and packaging. The value of a great label should never be underestimated, but in medical marijuana’s case, there are also other factors to keep in mind, apart from the aesthetic appeal of the label.

Legality

When it comes to medical cannabis labels, the primary focus of any company should be to ensure that they package and label in a way that legal ramifications are avoided completely. This can prove to be difficult as each state has different regulations for medical marijuana labels.

Therefore, it’s important that adequate market research is done about the legality of labels before releasing them into a state. Although certain complications and issues are bound to occur, you can minimize the risk of that happening by making it a practice to clearly mention certain properties of medical marijuana on the label. This includes the weight, chemical composition as well as the name and strength of the strain.

Child-resistant packaging

It’s difficult to talk about labeling while ignoring the packaging completely. Regardless of how compliant your label is with state laws, a key component to consider is that in certain states, it’s vital that the packaging is child-resistant. People are rightly concerned about the ease with which medicine bottles can be opened and accessed, especially because children are generally curious.

Both manufacturers and consumers agree that packaging should be done in a manner where children find it tough to open as ingesting marijuana in high quantities can be dangerous. It’s also imperative that manufacturers make it a habit of labeling their products with strict instructions that indicate it should be kept away from children.

Design

We’ve spoken a lot about compliance but once that’s taken care of, one aspect of labeling that may be the difference between a consumer purchasing it or not is the design of the label. Compliance should never be an excuse for labels that are boring and don’t excite the consumers.

Just like every product, it’s critical that label design excite consumers while still providing the necessary information. That’s why it’s recommended that companies come up with bold and creative designs that capture the consumer’s attention and provide them with insight into the brand’s personality.

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